[New Report] State of Social 2025
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Dinah AlobeidJan 23 2017
...mer and marketing insights professionals work hand-in-hand with marketing teams (oftentimes situated within the marketing function at an organization). Yet the insights these analysts come across day to day can and should influence departments outside of marketing. But which ones? That’s the topic at...
By Peter MorganFeb 6 2017
...recast to reach $36bn in 2017, a 20% increase year-on-year. There’s an enormous upside to this shift. Social networks can be likened to a huge rentable CRM, the largest and most detailed customer database the world has seen – and one which the customers themselves keep up-to-date. Marketers can targe...
By Ruxandra MindrutaFeb 22 2017
...ve been doing throughout the years has been on not-so-strict numeric information and numbers,” he explains. In his book, Brian says: “Much like you create a narrative in words, illustrations of data need to tell a story. Keen to learn about the basic principles of telling a story with data successful...
By Sean CampbellMar 9 2017
...have otherwise. I’ll give an example of the sales-as-an-afterthought syndrome. On a recent project for a Fortune 200 company, we received a list of stakeholders as the project kicked off. Since this project was large, the stakeholder list was understandably large as well. There were 15 names from al...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
