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blog article

Organic Social Media Reach is Falling: Here’s How B2B Marketers Can Fight the Drop

Marketing

By Peter MorganSep 26 2016

...ng organic reach across social networks, and this trend looks to be accelerating as networks change their algorithms to shift the balance of what’s seen – the latest example being Facebook’s move to prioritise content from friends over that published by brands. “Overall, we anticipate that this updat...

blog article

Bumper Stickers & Social Data: How Trump and Clinton Supporters Measure Up

Marketing

By Benjamin SchaeferOct 7 2016

...of Clinton and Trump supporters, we used the Brandwatch Audiences tool to search for would-be voters. This search was limited to individuals in the United States with three possible hashtags for either candidate. For Hillary Clinton supporters, we searched for #imwithher, #hillyes, and #Hillary2016....

blog article

The Best Instagram Campaigns and Why They Work

Marketing

By Kit SmithOct 21 2016

...//www.instagram.com/p/BKpxDmOhjaD/ The disturbing trend is slowly revealed: Louise is holding an alcoholic drink in almost every photo. She’s actually a creation of Parisian agency BETC in an Instagram campaign called “Like My Addiction” which was about raising awareness of alcohol addiction, and the...

blog article

Extracting Consumer Insights from Social Data: Why You Need to Just Do It

Marketing

By Dinah AlobeidNov 14 2016

...dditional perspective from an analyst on our Brandwatch Research Services team. This is the first of a five-blog series where we answer your social consumer insights questions and give you valuable examples of how brands have benefitted from making social insights a key component in their research ac...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.