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Case Study

Comic Relief

...d Brandwatch Analytics to grow their social media presence and allow for holistic social analysis of 23 different campaigns. Comic Relief is a major charity based in the UK. The organization’s mission is to drive positive change through the power of entertainment. In planning their 2015 campaign stra...

blog article

The Importance of Brand Perception and How to Measure it

Marketing

By Ksenia NewtonOct 25 2023

The ability to share information instantly has democratized perception of brands. Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. What do consumers believe the br...

blog article

The Best Instagram Analytics Tools

Marketing

By Kit SmithJul 4 2022

...nd that of your competitors. If you’d like to discover why Brandwatch is rated number one for customer satisfaction, please do get in touch for a free demo. [bw_banner_cta type=2]Optimize your social presence. Brandwatch provides powerful insights for 85m+ sites.[/bw_banner_cta] There are many Instag...

blog article

99 Amazing Social Media Statistics and Facts

Marketing

By Roza TsvetkovaMar 8 2023

...ith their customers on Facebook, while 83% have a presence on Twitter People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger 96% of the people that discuss brands online do not follow those brands’ owned profiles 78 percent of people who complain to a...

blog article

The Best Free and Paid Facebook Analytics Tools

Marketing

By Kit SmithJul 4 2022

...intelligence that covers Facebook, along with millions of other sites, get in touch for prices and a free demo. [bw_banner_cta type=2]Detailed monitoring of your entire online presence to drive better results[/bw_banner_cta]   These free and paid Facebook analytics tools will help optimize your Faceb...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.