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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Consumer Trends in the Media Industry 2022

Consumers’ financial concerns and insecurities are growing, impacting media brands and the sector at large. Discover the trending topics and consumer pain points for the media and entertainment sector in 2022. In this report, you'll learn about: How the rising cost of living will impact consumer spe...

Report

2022 Digital Marketing Trends

...22, the main goals of every business should be to understand shifting consumer needs and capture new growth opportunities. That’s why we’ve compiled this list of 10 digital marketing trends that are on the upswing — so you can win big in 2022. Discover the 10 digital marketing trends vital to help yo...

Report

Emojis and Emotions

...people communicate with each other, reducing face-to-face interactions to conversations over social media. For this report, Brandwatch, BuzzSumo, and Falcon.io joined forces in exploring the world of emotion on the internet to help companies and their marketing teams make better decisions in communi...

Report

The State of CPG in North America 2020

With Covid-19 shifting consumer behavior, brands are facing the challenge of finding out how to serve their consumers and their changed preferences. Get the report and learn: How shopping behavior has changed and whether old habits will return What consumers demand from CPG companies in 2020 How con...

Report

Covid-19: How Are Consumers Entertaining Themselves at Home?

...ves amid lockdown measures and calls for social distancing. You’ll learn about: The kinds of entertainment people are looking for to distract them from the pandemic The new (and traditional) hobbies being taken up all over the world Some of the most successful pop culture releases of the year so far...

Report

Consumer Trends in the Health and Wellness Industry

...What can online conversations tell us about the latest health trends? Read the report to find out how consumer behavior has changed and what it means for brands....

Guide

Social Plus: For Marketers Tired of Siloed Data

...o drive greater insight and opportunity with a 360-degree approach. See integrated marketing in action: Social + Sales Social + Search Social + TV Data Social + Web Analytics Some things are better together. Learn how to drive greater insight with a 360-degree approach by integrating social with sale...

Case Study

Land O’Lakes, Inc.

...Learn how Brandwatch is transforming market and consumer research at Land O’Lakes, saving them hundreds of thousands of dollars...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.