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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

5 Amazing & Innovative Twitter Marketing Techniques

Marketing

By Joel WindelsApr 11 2012

...e storyboard). It’s a fine example of some outside-the-box thinking to captivate an audience, whilst still also containing Smart’s promotional material. 2/ Old Spice Understanding how Twitter relies on influential individuals is a lesson many companies never learn. Old Spice, the viral sensation, sur...

blog article

10 Top Tips for a Successful Trade Show Booth

Marketing

By Richard LarsonSep 25 2014

...time. If you regularly attend trade shows, you will form a routine; but even if you have a routine, be sure to constantly continue to innovate and improve it. [bw_banner_cta type=2]Conduct in-depth research to run better events. Book a free demo now.[/bw_banner_cta] If your company spends the money,...

blog article

Monitoring: Public Relations Just Got a Whole Lot More Intelligent

News

By Dinah AlobeidApr 7 2015

...location. News coverage monitoring and keeping up-to-the-minute with global events and breaking news are just the beginning of the benefits PR professionals can see from using the feature. Here’s what it can be used for: Crisis Management and reputation management Discover and act on customer servic...

blog article

Commentary: Assessing Social Point Solutions vs. End-to-end Suites

Marketing

By Will McInnesApr 28 2015

...merits of integrated marketing clouds versus best-of-breed solutions. We were excited to see our partners included in the report, including Spredfast, Hootsuite and Percolate, with the report stating, “clients love Spredfast’s onboarding and support and like the fact that it partners with other lead...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.