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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

The Social Sport Report 2021

In this report, we’ll take a look at some of the biggest events of the year through the lens of social data. We’ll cover: Trending sports activities in 2021 The focus on mental health during the Summer Games What a major soccer finale looks like for shirt sponsors How conversation around the NBA has...

Case Study

Automated Creative + Durex

...Discover how Brandwatch insights helped Automated Creative and Reckitt smash campaign performance records....

Guide

How to Measure your Social Media ROI

...dia efforts. Our guide on How to Measure your Social Media ROI is for marketers, just like you, looking to demonstrate the value of social media marketing to your company. It’s full of examples and inspiration so you can prove the worth of your social media efforts. A complete guide to quantifying th...

Guide

Understanding your audience to inform your CSR approach

Corporate social responsibility (CSR), can be a brand’s best or worst friend. Success depends on creating initiatives that inspire customers, prospects, and employees. Read our six step guide to creating a scalable strategy that: Makes a genuine impact Improves relationships with customers Drives em...

Guide

The Marketer of 2020

What will help marketers succeed in 2020? Our guide brings together the advice and opinions from over 100 professionals – including voices within Bayer, Hearst, Hootsuite, Accenture, and more. Learn: The skills and technical set up needed for marketers to connect with consumers How to develop a deep...

Guide

The Agency of 2020

...w decade dawns. Learn: The importance of market research in setting client expectations. What it takes to be prepared in volatile and unpredictable times. Why big win culture will damage your long term results. Agencies always need to adapt to keep up. This guide explains which areas need to be looke...

Report

Best Brands for Customer Experience

...ine. We analyzed millions of these opinions and compared brands based on three facets of the customer journey: The emotions a brand elicits, The value of the company, and The service the company provides. We found the top 100 brands with the best customer experiences based on emotions, value and serv...

Report

Social Outlook

Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across: Brand health Consumer engagement Content performance Audience demographic 200 million conversations. Over 250 brands...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.